Marketing

• Your Target Market Identifying your target market ensures that you can direct your time and energy to customers who will love your product or service! This is a crucial step given that 80% of your sales will come from 20% of your customers. There should be a lot of research that goes into identifying your audience, but we’ve designed this worksheet to help you begin identifying your customer base.
• Building A Marketing Plan There are many ways to market your product or service such as a website, promotional items, and even word of mouth. It’s important to use multiple avenues to spread your message, so to find which marketing tactics will work best for you, try our helpful marketing plan worksheet to investigate various methods.
• Social Media Action Plan In our ever-digitizing world, it is crucial to present your business on social media. Virtually every small business should have social media as a key part of its marketing plan. Luckily, it only takes seconds to set up an account on any media platform! Use this worksheet to develop a strong social media presence for your business.

D2D

D2D connects Detroit companies with quality loca l suppliers whounderstand the local market, offer tighter times and quick responses. At the same time D2D is building a community of businesses that are supporting each other’s economic success.

FoodLab Detroit

FoodLab is a community of food entrepreneurs committed to making the possibility of good food in Detroit a sustainable reality. They design, build, and maintain systems to grow a diverse ecosystem of triple-bottom-line food businesses as part of a good food movement that is accountable to all Detroiters. They offer marketing workshops. 

Grandmont Rosedale Development Corporation

The Grandmont Rosedale Development Corporation is a non-profit, community-based organization working to preserve and improve the Grandmont Rosedale Neighborhoods of northwest Detroit. They organize the Northwest Detroit Farmer’s Market, have a incubator and commercial revitalization activities. 

SCORE Detroit

Provides business tools and templates, and free business mentoring via a network of experienced volunteer executives. They also offer free business workshops on topics including marketing, finance and accounting, management, and others.

Social Media Association of Michigan

The Social Media Association of Michigan provides help and teachings to professionals at beginner, intermediate, and advanced levels of social media education. Their mission is to promote social media as an impactful communication vehicle through state-wide education, adoption of social platforms and dissemination of successful social media solutions in public and private sectors.

Online tools to help you get started:

• Canva – Canva has a variety features in order to promote your business: templates for flyers, social media posts, posters, presentation, blogs, etc.
• Google MyBusiness – Free listing for small businesses online
• Hoot Suite – Manage social media in one place
• Pablo – Making website content pop and attract viewers
• Portent – Title content generator
• SBA – Look for Small Business Association marketing tools
• Wordstream – List and links to a variety of helpful tools for business growth
• Yelp – Customer reviews and online presence for businesses